Pepsico Snacks Launches the Green Effect

SunChips, PepsiCo’s Frito-Lay division’s popular line of multigrain snacks, and National Geographic today announced the launch of the Green Effect, a national initiative that encourages consumers to take their own small steps toward helping the planet. Beginning tomorrow, Earth Day (April 22), consumers can submit their ideas on how to make their communities greener, for the chance to win one of five $20,000 grants that will help turn their green ideas into reality.

Visit the Pepsico Website between April 22 and June 8, 2009 to submit your idea and tell how you envision the money being used. Ten finalists will be selected in July and that list will be narrowed to four by judges and then the winner will be picked by consumers.

(photo courtesy of Pepsico)