Personal Communications Has an Impact
November 5, 2006 by Eric Eggertson
Filed under Marketing
My mother used to tell me about the importance of sending thank you cards after Christmas and birthdays.
I understood the theory behind what she said. But it wasn’t until I grew up that I really noticed how effective it was when someone went out of their way to make a personal connection.
A personal note. A quick phone call of thanks. A mention to a colleague praising something you’ve done. These kinds of gestures have a more profound effect than something done in an official capacity.
Don’t get so hung up on automated systems and splashy company materials that you forget to make simple human gestures during your workday. People appreciate them.
John Wagner, a Houston PR consultant, shares an example of a football coach who took the time to make a personal gesture.
Payoff: The person you take the time to acknowledge today may be the one making a decision that affects your company tomorrow.
Eric … this is such an important point and one that all of us overlook from time to time. Thanks for mentioning it.
Not at all, John. As with so many other things in business, having an impact on people can be ridiculously simple.