PETA’s Sexy Super Bowl Ad Rejected
January 29, 2009 by Kori Ellis
Filed under Marketing
NBC has rejected a new Super Bowl commercial from PETA – the animal rights activist group. The advertisement features beautiful, scantily clad women getting intimate with vegetables.
An NBC spokesman said simply, “The ad was rejected because it did not conform with our standards.”
PETA.org reads: “NBC rejected the video because of concerns over “rubbing pelvic region with pumpkin,” a woman “screwing herself with broccoli,” and more!”
Several PETA ads were rejected by NBC – eight of these ads can now be seen on their website. Many pundits are speculating that PETA never really intended to buy ad time – knowing their ads would get rejected – and is just merely using this controversy to drive traffic to their website to create a buzz.
This year NBC is charging a record $3 million per 30 seconds of commercial time during the Super Bowl. Check out the Ad Age article on how Super Bowl advertising got so expensive.
Here is one of the rejected PETA ads. What do you think?
Is this ad too sexy for a Super Bowl commercial?
PETA has certainly achieved the free buzz! But, is anyone else sick of objectifying women in advertising?…it’s disgusting to me that an NGO like PETA continously objectifies women with its “rather go naked than wear fur” campaign and now this gimmick. Here’s a related article that talks about how the objectifying isn’t at all GENDER FREE: http://www.culture-buzz.com/blog/Gastro-Makes-Indigestion-Sexy-1968.html
I don’t think that this commercial belongs on TV during the Superbowl. Kids will be watching, families will be watching, and I think the method that they use to get their message across to the audience is ineffective. Especially considering the “product” that they are trying to sell.