Pheedo and TurnHere joins forces for video

RSS marketing and content distribution company Pheedo and full-service Internet video solutions provider Turnhere Inc has formed a partnership to distribute on-line video through RSS.

EMERYVILLE, Calif.–(BUSINESS WIRE)–TurnHere, Inc., an online video solutions platform, and Pheedo, an RSS marketing company, today announced a strategic partnership focused on the “mass distribution” of authentic, highly engaging online video content via real-time, RSS feed-powered technology. [Source]

Matthew G. Nelson of the Click Z Network wrote that the TurnHere-Pheedo partnership will use RSS to update video clip links in advertisements on the Web. You can read Matthew Nelson’s article: TurnHere Taps RSS-Powered Ads to Promote Branded Video Content here.

The partnership will allow TurnHere to expand its services to a bigger audience. At present the Pheedo and TurnHere are working on a campaign for BooksVideo.tv.

To say that RSS is becoming ubiquitous seems to be an understatement.