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	<title>Comments on: Piggybacking: Sweet PR Success for Ben &amp; Jerry&#8217;s</title>
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		<title>By: Be New or Be Boring : Bizzia</title>
		<link>http://www.everyjoe.com/articles/piggybacking-sweet-pr-success-for-ben-jerrys-168/comment-page-1/#comment-352673</link>
		<dc:creator>Be New or Be Boring : Bizzia</dc:creator>
		<pubDate>Wed, 04 Mar 2009 15:12:34 +0000</pubDate>
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		<description>[...] new ways to package their services. They create new products that tie in to current events, like Ben &amp; Jerry&#8217;s new ice cream flavor, Yes, Pecan, a play on President Obama&#8217;s &#8220;Yes, we can&#8221; campaign slogan.  Companies  come up [...]</description>
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