Placement Targeting

About Google Adwords

And motivated by a thread at the Warrior Forum;

What is placement-targeting?

“Placement targeting (formerly called site targeting) lets AdWords advertisers choose individual spots in the Google content network where they’d like their ads to appear. A placement might be an entire website or a subset of a site, such as only the sports pages of a news site. You handpick your audience, big or small. The AdWords matching system does the rest, analyzing your input and creating a list of available content network sites for you to choose from.

Anyone who has an AdWords Standard Edition account can run placement-targeted ads.

Placement targeting is simply one more tool that AdWords advertisers can use to bring their message to highly-targeted groups of web users.”

Best used by;

Advertisers have found placement targeting is an especially good option for:

• Businesses who want to promote an existing brand or a new product to a large audience.
• Small advertisers who want to reach a very precise audience.

On another topic - Adwords Seminars 2008

“Whether you’re a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars for Success can help you meet your goals. Led by independent and unbiased search marketing professionals*, these full-day, in-person seminars will help you learn how to make the most out of the time and money you invest in AdWords. Sign up now and we’ll also give you a $50 credit to spend on AdWords advertising.”

[There's a small note about the $50 credit...]

The next seminar is in St. Louis, Missouri, January 28th, 2008.