Edward R. Murrow wouldn’t have heard of Jaffe, let alone listened to his podcast, so fear not, Eric.

I used to like Jaffe and his podcast, but he’s gone off the rails – or as someone said, he’s “gone all Howard Hughes on us.”

I used to listen to Jaffe’s podcast and read his blog, but I unsubscribed over 6 months ago, around the time he started running those spots for USPS. Good to hear I’m not missing much on The Jaffe Show.

Because if so, he’s the biggest Somebody to Nobody me since He-Who-Shall-Not-Be-Named.

Not sure which of your comments and jabs to respond to.

I’ll just cover a couple of specific questions you asked.

No, I haven’t heard all the segments done with USPS.

I don’t dispute that you spent considerable energy explaining the relationship with USPS to your audience.

A lot of ads that appear on this blog come via the Glam network, which is targeted at professional women and people who are into fashion, beauty and fitness. I have rarely used Febreeze, especially since our dog died. We sometimes buy Swiffer stuff because we have wooden floors and lino. I tend to get the cheaper generic products, or just jam a paper towel into the Swiffer mop head and maybe give it a quick zap with anti-static spray to attract dust (we’re all allergic).

I’ll try to get back to you with something in audio format, and will try to keep my comments focused on my central point about the separation of editorial and advertising.

Remind me to revisit the Custom Scoop approach to positioning your company with your target market. It’s a nice example of low key selling. Lots of helpful ideas, a regular demonstration of the degree to which you understand social media.

Both useful for putting your company top of mind when someone is thinking about doing more in the SM landscape (no, that’s not S&M – different podcast!).

0.02 from Shel and me in today’s FIR – http://tinyurl.com/5zften

I truly enjoy putting together our 60-second spots for FIR, our aim is to both raise the word about CustomScoop but also contribute to the show in some way with our own thoughts and ideas about what’s happening in social media. “Advertising as content” is exactly our aim–we don’t deny they are ads, but we try to make them interesting to the audience. We get a lot of positive feedback on the spots and have even tried bringing in other “surprise guests” and outside voices to record one here and there to keep it interesting. I’m glad to see you appreciate the efforts. :-)