Powerful Marketing Newsletters
May 7, 2009 by Stephen Kersey
Filed under Marketing
Many online businesses utilize newsletters. Creating a powerful marketing newsletter can be a great way to make a new revenue stream, improve customer satisfaction and market new products.
Here are a few tips to create a powerful marketing newsletter:
Make sure the newsletter is informative. If the individuals who receive the newsletter don’t think that it will be informative, they likely won’t read it. Without readers, it doesn’t matter what you do.
Offer newsletter specials. To reward those who actively read your newsletter be sure to include specials, coupons or sneak previews that are otherwise unavailable.
Send the newsletters on a set schedule. Weekly or monthly newsletters is more than enough in most situations. However, daily newsletters can also be effective in the right circumstances.
Consider advertising in your newsletter. Companies will pay you to advertise in your newsletter. However, be sure to not let the advertisements overwhelm the newsletter.
Allow for interaction. Give the readers a voice. At the end of the newsletter answer frequently asked questions and give an avenue for readers to contact the authors with future questions.
Keep your newsletter interesting (Image: Flickr)
