PR and Marketing News and Ideas – April 1, 2008

Worth reading:

Will the Freemium Model Work for Photoshop? Techdirt’s Mike Masnick suggests that Adobe is heading in the right direction with a free web-based photo editor, but that it needs to be more than a dumbed-down version of the graphics editing software.

8 Ways to Use Social Media in Church – Pastor Jon Swanson describes ways he has used social media tools to continue the relationship building he does in church.

A Dumb Branding Strategy – Seth Godin takes aim at lame brand names like Computer World, arguing that the generic nature of the name dilutes the brand’s impact.

Nothing Else Is Working! Time for a Tax – Mark Evans takes the music industry to task for its blind pursuit of a flawed business model.

The Science of Listening, and Instead of Conversation, Think Engagement – Geoff Livingston describes the kinds of listening, filtering and measuring tools organizations will need to make sense of the ongoing conversations they are involved in. And he makes the point that the conversation is not the end goals. It’s a way to achieve engagement.

Companies Don’t Even Read their own EULAs Carefully – Also from TechDirt, Timothy Lee talks about the almost total disregard consumers have for what’s in an End User Licensing Agreement. It’s so bad, the companies don’t even seem to be reading their own EULAs.

Photo via iStockPhoto by Pali Rao.

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