PR & Branding Require Repetition & Consistency

One of the main points I frequently make on Brandcurve is the importance of consistency in communicating your brand message and image.  This past week on Common Sense PR, Eric Eggertson wrote about the importance of repetition in public relations. 

In his post, Quick Tip: Repetition Works. Repetition., Eric makes the point that even though corporate executives and marketing teams may be bored with their companies’ taglines or messages, everyone else is just starting to notice them.  I’ll add to that by saying – just like employees, customers often need to hear a message again and again before it breaks through the clutter and gets their attention.

Eric also writes in his post that employees don’t want to hear something different from management every week, but rather they want stability and consistency.  I’ll add that customers feel the same way.  They don’t want your brand message (or PR message) to change frequently, but rather they want to feel secure and comfortable with your brand or product.  Don’t confuse them.

You can read Eric’s full post on Common Sense PR. 

Read more on Brandcurve about brand consistency and messaging:

Three Steps to Develop Your Brand

Five Rules for Effective Branding