PR Career Option – Move into Journalism?
June 20, 2007 by Eric Eggertson
Filed under Marketing
Occasionally you see someone move from business communications to the media, but usually it’s a move back for a former journalist.
Hamilton Nolan of PR News reports on political operative-turned-PR-guy Bob Sommer’s experience switching from MWW Group to publishing executive at Observer Media Group.
Sommer comments:
"Most PR people are convinced they understand the media business. They understand elements of it. But an overall media company, and how newsmakers interact with news writers, is different on the inside than how it appears on the outside."
Looking for other examples of someone moving from PR to an executive position in the media, PR News could only come up with "Brian Tierney, the longtime Philadelphia PR and ad man who led a coalition that purchased the Philadelphia Inquirer and who is now rather unpopular in many journalism circles."
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Tags: journalism, business, executive, public relations, bob sommer, mww group, observer media group, pr news, careers, jobs, moves
