PR could save the media world
December 17, 2008 by ShannonCherry
Filed under Marketing
Over at The Power Publicist, I talked about all the recent announcements from media outlets who are cutting back.
And just yesterday, the Detroit newspapers announced they would no longer deliver on weekdays.
Things in the media world are tight and a bit scary for those working in it!
It means fewer reporters working on more stories, or even covering more than one beat.
I’ve always said how smaller newspapers and trade magazines are a publicity-seekers best bet for coverage. That’s because with a smaller staff, if a press release is good, they will more likely run it as is. Now, it seems that that may be true for larger media outlets as well.
With fewer reporters, they will need good public relations professionals who will fill in the gaps to keep their media up and running (and save their jobs as well).
Image credit: Zarko Drincic, on Flickr
Yes, in this world, newspaper also needs its own publicity. Otherwise, survival in the competitive world could be a problem. Detroit newspapers also need publicity.