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	<title>Comments on: PR Critique: Hyperbole Undercuts your Credibility</title>
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		<title>By: Why hype wins short term, but frankly sucks</title>
		<link>http://www.everyjoe.com/articles/pr-critique-hyperbole-undercuts-your-credibility-168/comment-page-1/#comment-352350</link>
		<dc:creator>Why hype wins short term, but frankly sucks</dc:creator>
		<pubDate>Wed, 19 Mar 2008 08:16:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2008/03/18/pr-critique-hyperbole-undercuts-your-credibility/#comment-352350</guid>
		<description>[...] My pal Eric over at Common Sense PR recently spotted some PR on a new business that helps startups. [...]</description>
		<content:encoded><![CDATA[<p>[...] My pal Eric over at Common Sense PR recently spotted some PR on a new business that helps startups. [...]</p>
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		<title>By: Shannon Cherry</title>
		<link>http://www.everyjoe.com/articles/pr-critique-hyperbole-undercuts-your-credibility-168/comment-page-1/#comment-352351</link>
		<dc:creator>Shannon Cherry</dc:creator>
		<pubDate>Tue, 18 Mar 2008 13:32:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2008/03/18/pr-critique-hyperbole-undercuts-your-credibility/#comment-352351</guid>
		<description>Unfortunately, people will hope the hype is real and buy into it.  Sigh!</description>
		<content:encoded><![CDATA[<p>Unfortunately, people will hope the hype is real and buy into it.  Sigh!</p>
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