PR in Social Media – the Discussion Continues

Getting past the "he said, she said" debate, we have further dialogue about the relationship between PR people, bloggers and the media.

Technosailor Aaron Brazell is hosting an extended roundtable discussion on what PR people need to know about social media, and how bloggers and others can get what they need from companies. He is joined by five bloggers/PRs.

Says Marc Orchant of Blognation USA:

"The best way to ensure that a client’s story is told well is to get into a 1:1 conversation with the top tier bloggers in a particular product space. But setting up briefings with bloggers is difficult because of scheduling difficulties and the payoff is often difficult to measure because the traffic benefit might not be immediate."

Says Cathryn Hrudicka of Creative Sage:

"You must know how to craft story angles and what each individual media source really needs from a PR professional; do your research on specific media targets and keep up to date with contacts; and have ongoing conversations with media contacts, so they also get to know you and will come to you when they’re looking for an interview subject or story angle."

Catch the rest of the discussion on Aaron’s blog.

Tags: public relations, business, bloggers, technology, etiquette, netiquette, blogger relations