Comments on: Product Naming 101: Don’t Do What Microsoft Does

By: Susan Gunelius

Susan Gunelius — Tue, 24 Jul 2007 16:09:58 +0000

Yes, even Microsoft execs have said that the video was an inside job. Sounds like they’re listening to the message by introducing new, hipper brand names. It’s a great lesson for other businesses to learn from.

By: Mark Ashton

Mark Ashton — Tue, 24 Jul 2007 15:13:32 +0000

You know, I assume, that Microsoft produced the iPod packaging video, right? I think they get it. Their challenge is that they’re a big company that is relatively decentralized and driven my engineering, not marketing.