Quaker Oats Launches “Go humans go”

Many people are watching what they eat while also being concerned about the rising costs of groceries and eating out. To hit on both aspects, Quaker Oats is launching a “Go humans go” marketing campaign that will center on the benefits of whole grain oats.

Not only will Quaker Oats provide information about the health benefits of whole grain oats, they will also point out the fact that a bowl of oatmeal costs less than a quarter. In these tough economic times around the world, the message of value rings louder than ever.

Image: QuakerOats.com (screenshot)

The “Go humans go” slogan will be used in many advertising outlets including television, billboards and print publications. Additionally, you can already see “Go human go” integrated into the Quaker Oats official website at QuakerOats.com. On the site, you can read about the health benefits of their products, view a catalog, read cooking tips and vote on the best recipes. There is also a section for healthcare professionals to learn about why they should recommend Quaker Oats products.

On the whole, this appears to potentially be a very successful campaign. However, a more interactive website and more concentration on their digital marketing would be helpful. While their website is fancy, it lacks a lot of Web 2.0 features. The only interactive component is voting on recipes. If Quaker Oats fixes that potential weakness, the “Go humans go” could become a marketing hit for them in 2009.