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Thursday, November 26th, 2009

Quaker State Challenges Competitors

March 21, 2009 by Allison Boyer  
Filed under Business

This week, Quaker State issued a bold challenge to other motor oil companies to end the “Wear War” once and for all. quaker-stateThey’ve asked for an official side-by-side competition with Mobil 1, Valvoline, and Castrol to show that their Quaker State Q HorsePower Full Synthetic is the best oil for wear protection.

Says Quaker State president Steve Harman, “In recent months we have seen all of the claims going back and forth among the brands we have challenged in relation to their product’s wear protection abilities via Industry’s ASTM Sequence IVA test. This must be confusing to consumers. Today, if our competitors will only agree, we pledge to bring clarity to this ‘Wear War,’ by making public the scientific data that illustrates for consumers the actual wear result earned by each brand’s chosen full synthetic motor oil.”

The other companies are asked to reply to the challenge by March 27th at 5 PM EST. A third-party company will perform the test, and the results, whatever they may be, will be made public. Quaker State is pretty confident about their product, but other companies may also be confident about their oils and accept the challenge.

Picture via QuakerState.com.

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