Comments on: Quick brand positioning check list…

By: Ron E.

Ron E. — Fri, 11 May 2007 15:56:54 +0000

Hey Barry, this is such a good question, I thought I would answer it through a post.
Here is the link: http://www.brandcurve.com/treasure-hunting-research/

I hope it helps, let me know, ok?
See you,
Ron.

By: Barry A. Smith

Barry A. Smith — Fri, 11 May 2007 13:15:21 +0000

Hi Ron.

Would love to hear your insights into mfocus groups, research and the like. So many marketing people swear by this, and sometimes it seems pure intuition is a dinosaur. How does a focus group help, and in what ways do focus groups just produce weighted results?

By: Barry A. Smith

Barry A. Smith — Sun, 28 Jan 2007 19:43:29 +0000

Thanks Ron. Keep the passion and expertise flowing. I appreciate that you’re willing to share your perspective and experience with others. That’s a true leader.

By: ron

ron — Sun, 28 Jan 2007 18:35:41 +0000

Hey there Barry, thanks for your kind comment. I will definitely write something up regarding Market Research (101 and even further), since it is in my opinion the basic for quality marketing strategy.

I’m glad you’re subscribing, I hope you enjoy reading more of the BrandCurve.

See you soon,
Ron.

By: Barry A. Smith

Barry A. Smith — Sun, 28 Jan 2007 07:37:10 +0000

Enjoyed this article very much. Do you have any resources that would be helpful to show the marketing departments I serve (inhouse) how to do REAL market research, as opposed to asking their families and friends. Kind of a market research 101 of sorts. Maybe links, companies, etc. If you have time I would appreciate it. Again, I love your blog and just started reading and will now subscribe.