Quick Tip: Ask Open-ended Questions

There are times when you should ask laser-focused questions to clarify what someone means. But more importantly, there are times when asking an open-ended question will serve you better.

Instead of asking questions that force a particular answer, let people say what’s on their minds.

A good open-ended question is: "What change in behavior or perception do you want to see as a result of this project?"

Another one: "What do you want your target audience to say about this project/product, if you could eavesdrop on them a month from now?"

Open-ended questions don’t overly narrow the possible answers. They let you gather information and learn details you might never ask about.

What do you think?

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