Quick Tip: Create a Success Management Plan

You can’t go to a communicators’ conference without bumping into a session on Crisis Communications Management. But how many people offer to help you prepare for a runaway success?

When  you do your scenario planning, include the possibility that you might wildly exceed all expectations.

Can your website withstand 30,000 extra visits in a morning? Can you get quick reprints of your collateral materials if demand is high? Will your frontline managers freak out if the product promotion drives crowds to your locations looking for the loss leader that you’re using to get new people in the door?

If you don’t know the answers to these questions, spend a bit of time mapping out what the consequences would be.

You may decide not to change any of your tactics, but at least you’re less likely to get taken by surprise.

See other Quick Tips.