Quick Tip: Don’t Wear Out your Welcome with Too Many Surveys

There’s a temptation to include custom measurement in every communication activity, rather than doing some global measurement.

It’s great to canvas your customers, employees, suppliers and others from time to time about their expectations and how well you’re meeting them.

If you communicate in three different ways with a person, you don’t need to send them three different surveys.

But if you your measurement tools are more noticeable than the information you’re trying to communicate, they can cause survey fatigue among the people you most want to hear from.

Create feedback loops that aren’t intrusive. And when you do send out a survey or a follow-up e-mail asking for feedback, try to be as brief and respectful of the time required as possible.