Quick Tip: No One Cares
August 26, 2007 by Eric Eggertson
Filed under Marketing
Executives (in big companies, and small) spend so much time pursuing their company goals that they sometimes forget the relative importance of events.
A change that took a massive effort may be important to your organization. The employees may be fired up about it, and eager to know the details.
That doesn’t mean anyone else cares.
Really.
The PR function has to be able to push back when told by management to make a big splash about something that’s a non-event to customers, regulators, competitors and the media. It may be possible to get your message out, but if the result won’t be a changed perception about your organization, why bother?
Tags: business, communications, news, value, relevance
Ha. That reminds me of a great piece published by the IPA – Testing to Destruction:
“It is very difficult but very important for them to remember that the consumer generally shares neither their interest, nor their knowledge, nor their anxieties, nor their preconceptions.”
Search it out, it’s a free download and although advertising focused, it does tell a wonderful story about how little yor company matters to the average person.