Quick Tip: Repetition Works. Repetition Works
October 23, 2007 by Eric Eggertson
Filed under Marketing
Some business people worry that they need to come up with a new slogan, or a new mission statement, or a new key message.
They’re usually wrong. The management group or the marketing/communications group is usually the first to worry that repeating the same messages to employees and customers is boring.
Repetition doesn’t have to be painful. And it works.
Remember that not everyone eats, sleeps and breathes the corporate messaging. For many people out there, that mundane catch phrase is just sinking in.
Employees don’t want to hear something completely different from management every week. They want stability and consistency.
They want repetition.
The trick is to find a way to repeat the gist of a message without making it sound mechanical, or overly simplistic. And again. And again.
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Tags: business, communications, marketing, repetition, consistency, corporate, management, tips
You can say that again.
In all seriousness — I come from radio, where repetition is king. When you think something is worn out, it’s probably just starting to get through to your audience. Find a great message and stick with it.
I stopped listening to commercial radio about 20 years ago because I couldn’t handle the repetitive play lists, the repetitive banter, the repetitive advertising.
Now I get my repetition from public radio, where they hardly ever play music and the banter is banal and repetitive. What’s wrong with this picture? Ah, at least there’s no advertising yet on Canadian Broadcasting Service’s radio network.