Comments on: Quick Tip: Repetition Works. Repetition Works

By: PR & Branding Require Repetition & Consistency

PR & Branding Require Repetition & Consistency — Mon, 29 Oct 2007 02:58:33 +0000

[...] One of the main points I frequently make on Brandcurve is the importance of consistency in communicating your brand message and image. This past week on Common Sense PR, Eric Eggertson wrote about the importance of repetition in public relations. [...]

By: Eric Eggertson

Eric Eggertson — Wed, 24 Oct 2007 04:14:19 +0000

I stopped listening to commercial radio about 20 years ago because I couldn’t handle the repetitive play lists, the repetitive banter, the repetitive advertising.

Now I get my repetition from public radio, where they hardly ever play music and the banter is banal and repetitive. What’s wrong with this picture? Ah, at least there’s no advertising yet on Canadian Broadcasting Service’s radio network.

By: Chris Baskind

Chris Baskind — Wed, 24 Oct 2007 04:00:02 +0000

You can say that again.

In all seriousness — I come from radio, where repetition is king. When you think something is worn out, it’s probably just starting to get through to your audience. Find a great message and stick with it.