Quick Tip: Trust Partners, with Conditions
May 24, 2008 by Eric Eggertson
Filed under Marketing
There are many instances when you can’t provide advance notice to business partners about an announcement.
But when collaboration is possible, take advantage of the chance to give organizations that you’re partnering with a chance to get their communications planned.
If there are restrictions on the distribution of information, be clear about those restrictions. If you need feedback on the facts and statements, ask explicitly for that help.
It’s much easier to fix problematic wording ahead of time. After you’ve made the information public, it’s harder to track down everyone who’s using the information and getting it corrected.
Other Quick Tips from Common Sense PR.
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