R U texting?

A recent study by Warrillow & Co. has found that almost 40% of small  business owners are using text messaging in their businesses.

But a lot of usage, it seems, comes with age. While 90% of small-business owners age 27 or younger report using text messaging, 59% of small-business owners between the ages of 28 and 44 also text, and 34% of owners between the ages of 44 and 62 use text messaging. Only 10% of small-business owners 62 and older text.

The study doesn’t show how businesses are using text messaging. I’m not using texting for marketing, but for communicating with key members of my staff and vendors.  I’d love to hear from someone using it for marketing purposes to see how it’s working for them.  Let me know…