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Sunday, December 20th, 2009

Race for Life

May 15, 2008 by Rachel  
Filed under Marketing

Race for Life is Cancer Research UK’s biggest event, an annual 5km women’s only race to raise money. It’s being going on since 1994 and I’ve even been known to partake occasionally; last year it raised 40m GBP

They’ve been pushing and promoting the event all year, with such events as handing out Oyster Card holders at stations.

Race For Life Oyster Card Holder

They’ve now got a game for you to play and also promote the race, the Race for Life Warm-up. This is easy, just use your arrow keys to match the falling arrows. A great time fun timewaster. My highest score has been about 2000, whereas the leader boards are sitting at over 17k, so it’s possible to go for far longer than the 30 seconds I seem to be able to play for.

Race for Life Warm-up

screenshot from site

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