Comments on: rants of the day: …on the death of Branding http://www.everyjoe.com/articles/rants-of-the-day-on-the-death-of-branding/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 01 Dec 2009 20:03:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Scot Herrick http://www.everyjoe.com/articles/rants-of-the-day-on-the-death-of-branding/comment-page-1/#comment-320124 Scot Herrick Wed, 03 Jan 2007 21:50:59 +0000 http://brandcurve.com/rants-of-the-day-on-the-death-of-branding/#comment-320124 The re-naming of fundamentals goes way beyond branding; it is a practice in every facet of business. A lot of what is "the next big thing" is really a repackaging of "that thing we want to change." Have no fear. The fundamentals still apply. It's just taking longer to get back to them because we keep changing their brand name... ;>)) Scot The re-naming of fundamentals goes way beyond branding; it is a practice in every facet of business.

A lot of what is “the next big thing” is really a repackaging of “that thing we want to change.”

Have no fear. The fundamentals still apply. It’s just taking longer to get back to them because we keep changing their brand name… ;>))

Scot

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