Rate the Competitor Logos – Google vs. Yahoo!
October 27, 2008 by Susan Gunelius
Filed under Marketing
Time for another round of Rate the Competitor Logos on Brandcurve. Today, we’re comparing the logos from direct competitors – Google vs. Yahoo! Cast your vote below and leave a comment to tell us why you voted the way you did.
Images: Google.com, Yahoo.com
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I lived in the Silicon Valley long before the rise and past the fall of the dot com crowd and worked in the world of startups. I still remember the arguments about naming companies and using exclamation points. I don’t remember which expert said that ! would make you look dated, but he sure was right.
Additionally, being called a yahoo was never a compliment, where as Google has a cuddly feel and is fun to say.