Rate the Competitor Logos – McDonald’s vs. Burger King
August 6, 2008 by Susan Gunelius
Filed under Marketing
Time for another round of Rate the Competitor Logos on Brandcurve. Today, we’re comparing the logos from direct competitors – McDonald’s vs. Burger King. Cast your vote below and leave a comment to tell us why you voted the way you did.
Images: McDonalds.com, BurgerKing.com
I’m going with McDonalds all the way. The golden arches are an iconic symbol known around the world.
M
It is just so obvious.
Simple. Well Known.
Joel Libava
The Franchise King Blog
McDonald’s. Period.
How can I rate a logo that “refreshes” itself when they feel it “looks old”.
Based strictly on the two logos on this page I would go with the Burger King logo. It is much more engaging. If I were from a country where I had never been introduced to either fast food chain and 1) I was standing in front of both stores for the first time and 2) I had to choose my meal based strictly on which logo I preferred, I would choose BK. However, in the real world application of these logos McDonalds has a huge advantage. They just utilize their logo better than burger king. And I don’t think anyone can dispute that the golden arches are more recognizable than BK’s logo. Just the fact that average joe knows that McD’s logo is called “the golden arches” shows what a real world advantage McD’s has. Just my two cents.
Truth be told, I prefer the golden archs of McDowell’s, but in this case McDonald’s has my vote.
Scott, I love that movie! In fact, “Coming to America” is one of my all time favorites! Hilarious!
Based on the eye-catching appeal, I would choose Burger King. It caught my attention first when I saw the two above.
Nostalgic reasons – McDonald’s! I recall our first sight of the Golden Arches in 1966, when my hubby, 10-month old daughter, and I eased up a major street in Denver, CO in our 1929 Model A Ford. We had driven from Sacramento, CA to Denver, where Jim was to start airline pilot training. (He could part with our traditional car when we moved from CA, but not the Model A he had restored). “What’s that?” we wondered when we saw the big arches (and they were big in those days). So the Golden Arches bring back memories, especially when I see pictures of the original ones.
Mary Emma, That’s such a great story! Thanks for sharing it here on Brandcurve. It’s always great to hear how a brand truly impacts a person or leaves a lasting impression! That’s a brand manager’s ultimate dream!
Burger king provides vgeterian choice in burgers which is fantastic but Mc Donald does not..