Rate the Competitor Logos – Toyota vs. Honda
October 14, 2008 by Susan Gunelius
Filed under Marketing
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The Honda logo featured in a naff campaign in the UK in which a man tried to form the shape of the H (arms in the air, half bent like a ice skater with constipation).
Ever since then, the Honda logo has looked old-fashioned and too rigid to me.
I don’t know why (probably because I own a Toyota Sienna), but I like the three ellipses forming their logo. As CarGirl mentioned, the Honda logo seems a bit rigid or confining and if I can’t have my flying car yet, I still want the freedom of the open road.