Rate the Impact of the Barack Obama Infomercial on the Obama Brand
October 30, 2008 by Susan Gunelius
Filed under Marketing
Last night, Barack Obama aired what has been called a half-hour infomercial on most major TV networks. Do you think the infomercial helped his brand or hurt it? Take the poll below then leave a comment and share the reason for your vote.
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Seemed very self indulgent, like he doesn’t know what to do with all this cash he has.
I think a better idea would have been to bring the American public some peace and quiet. Something all of us could use right now. Why not make it a half hour without any ads and run I Love Lucy reruns instead?
Actually I enjoyed the video – but then I watched it on the internet at my convenience, not as a captive audience during nightly TV viewing.
I liked the fact that it focused on stories about real people and the impact that the economy is having on them – there’s been too much focus on negativity and petty name calling between candidates and not enough on the American people.
I thought it set the right tone and was consistent with his brand image.
That said – I still liked the SNL version better!!
It’s fun, but I’m not sure that branding is a helpful model for understanding or communicating political thought. It certainly doesn’t make governing any easier. I’ve thought about it a bit at DIM BULB: http://dimbulb.typepad.com/my_weblog/2008/11/president-not-a-brand.html