Razorfish to be Sold by Microsoft?
June 28, 2009 by Stephen Kersey
Filed under Business
According to a report in the Financial Times, Microsoft is considering selling Razorfish. Razorfish, which is one of the biggest interactive marketing and advertising companies in the world, has a number of significant clients such as Carnival Cruise, Starwood Hotels and McDonalds.
The report says that Morgan Stanley has been selected by Microsoft to complete the sale of Razorfish. Supposedly Publicis Groupe SA, a marketing and advertising company based in France, could be the company that purchases Razorfish.
Microsoft acquired Razorfish in 2007 when they purchased aQuantive. Microsoft turned aQuantive into Microsoft Advertising. Based in Seattle Washing, aQuantive was purchased for a reported price of $6 billion.
It will be interesting to see how much Microsoft will make by selling off Razorfish. Industry experts believe that Razorfish will end up selling for an amount ranging from $500 million to $1 billion.
Microsoft (Image: Flickr)
