Reaching the Online Consumer
June 8, 2009 by Anna Farmery
Filed under Social Media
Networking has many positive aspects, for me the positive aspects are learning, development, potential business, making friends but I am still unsure of how advertising and networking go together. There is part of me that finds the two incompatible and yet the numbers show that advertising works.
I was interested in research from Forrester who highlight that when it comes to reaching people and ‘advertising’ to people that the older techniques are still the most popular. The advertising results graph is here
The top 3 techniques currently being used are email, search engine optimization and paid listings. The 3 least likely techniques to be used are Online classified, display advertising through ad networks, paid placements in social media, mobile marketing.
I wonder how much these results are affected by a lack of knowledge of social media or even that people are using social media in a less direct way. Therefore, social media or online activity is not about advertising but about connecting or networking with people?
