Real Estate Listings Go Global

Not only the rich and famous are buying real estate in foreign countries. With markets in the US and UK down, and the low dollar doing its job, folks all over the world are gaining interest in properties outside of their own country.

But how can average realtors in the US attract foreigner buyers? One way is to have the listings translated so that foreigners can easily search for what they are looking for. Immobel, based in South Carolina, is specialized exactly in that area. Immobel works with hundreds of thousands of real estate agencies and translates listings into 12 languages.

The Immobel site itself is not exactly state of the art. Only properties in the US, France and Poland were listed. The search function was easy enough to use, but I didn’t see any photos and the Comments section was not translated.

It’s a step in the right direction, however, for your average buyers and sellers who are looking for something a bit smaller than the Chrysler building in New York City (just sold to Abu Dhabi).

Image from america.gov