Rebranding Sony Ericsson and Social Media

In recent new from their Global news room, Sony Ericsson announced that they would be realigning their brand strategy to fuse entertainment and communication for their customers. They plan on doing this by adopting a new brand message, “make.believe” in collaboration efforts with the Sony Group.

Image: courtesy of SonyEricsson.com

As part of their rebranding, Sony Ericsson plans to add seven new color variations to the brand logo which is a “liquid identity” as shown to the right. The overall look will stay the same, just that the inside color will be used to create color variations.

Another component of their rebranding will be to involve their consumer more in their branding process. They plan to do this by focusing on their interactive digital and social media efforts to communicate with their target consumers.

Have you been thinking about rebranding your logo, graphics or colors in order to keep up with the trends in your industry or to attact your target consumers? Have you been looking at ways to integrate social media or interactive media to increase interaction with your web visitors. Then maybe you should investigate ways that you can integrate implement these strategies into your online marketing plan.

One of the things you can do is to determine ways that you can integrate social media website connectivity directly into your website. There are two options that you should start with when integrating social media into your website. Check out Facebook Connect or Twitter oAuth which allow your web visitors to connect their social media presence with your website.