Recommended Marketing Reads for Monday, 8-30

We have some more great reads for you again today. I am loving some of the inspiration I have found. We all need a kick in the pants, a bit of motivation sometimes. I need to get back to my marketing plan and do some tweaks. What about you? What’s motivating you this week? What have you read that you can’t wait to implement?

What’s So Scary About Marketing Strategy?
To have an effective marketing strategy, you have to know who you are and how you’re different from others. You have to put yourself on the line. “…a marketing strategy should scare you a bit, push to you an uncomfortable place, and make you stretch – otherwise is may never truly require you to do anything remarkable to reach it.” Now that’s scary!

Stop Bitching. Learn to Write.
You need to get your message across quickly. Brevity is not easy. It requires a lot of work. The quality of your content will determine your site’s success. For pete’s sake, don’t skimp in this area!

How Haagen Dazs Ruined It For Ben and Jerry’s, or How To Safely Ignore Your Competition
Naomi makes note of how Haagen Dazs changed the game. Although I do believe Breyer’s has had ice cream with minimal ingredients for years, it was Haagen Dazs that changed her perception. What can you do to change the game?

How to Quit Being a Badass
What I love here is that Sonia is reminding you to trust yourself. Build a safety net if you need to. You don’t need to be fearless to be badass. And just because you do have a little fear, a need for some bit of safety, it doesn’t mean you’re bound for failure. You CAN do it.

How to find Readers for a Business Blog
If you are just starting your company blog, Darren has some good tips for finding readers for your blog. Don’t wait for readers to find you. Go out and get them! Look to people you know both personally and professionally.

image: sxc.hu