Recommended Marketing Reads
June 6, 2009 by Becky Scott
Filed under Marketing
I see a lot of interesting writing and it really seems unfair to keep it all to myself. So here’s what I’ve been digging lately. I hope you find some nuggets of useful information. And if you have seen something fabulous recently, won’t you please share in the comments?
The #1 Conversion Killer in Your Copy (And How to Beat It)
There’s a troll hiding in your copy and you need to eradicate him before he scares off your customers. Sonia tells you how. This is a great post about consumer fear.
Deeper or wider
Seth talks about the buffet dilemma. How are you going to make your buffet stand out?
The 5 Things People Really Buy
Customers all buy some variation of five basic things. See what they are and then look at your marketing copy to see if you’re using them.
What You Don’t Know about Internet Marketing – The Massively Detailed FAQ
If you’re new to internet marketing or just don’t understand why – in the age of short, punchy information – companies continue to use long sales letters, then you should read this post. It helps explain some of the thought behind this type of marketing.
Facebook: the gateway drug to social media, & other thoughts on SOCIAL networks
Sites that are consistent in design across the board, and easy to use, are gaining new users in huge numbers. As Susan mentions, Facebook is a place where people of all interests come together and find people from quite a few different areas of their lives.
Web Site Copywriting Secrets: Rocket Your Sales with These Two Easy Tips
Who do you talk about on your web site – yourself or your customer? And how well have you envisioned your target customer? Erica talks about the best ways to remedy these issues.
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