Record Internet Advertising Revenues In 2007
Full-Year 2007 and Q4 Results Continue Industry’s Record-Breaking Year-on-Year and Quarter-on-Quarter Growth, According to IAB and PwC
NEW YORK, NY (February 25, 2008) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.
“Interactive media continue their unabated growth,” said Randall Rothenberg, President and CEO of the IAB. “There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them. I applaud the industry on maintaining this extraordinary momentum of innovation, which has fundamentally changed the way we live today.”
“The record $21.1 billion year of interactive advertising is the culmination of consecutive record quarters throughout 2007,”said David Silverman, partner, PricewaterhouseCoopers. “The continued record growth evidences the importance and uniqueness of interactive media to both consumers and the marketers that are trying to reach them.”
And… to think… some folks have considered that Google is having a problem???
A Highflier Loses Altitude as Google’s Clicks Go Flat
I doubt it and agree with Marianne Wolk;
Many sophisticated marketers base their search advertising budgets not on the number of clicks they receive, but on the value those clicks create in terms of purchases or sales leads, said Marianne Wolk, an analyst with Susquehanna Financial Group. If Google weeds out poor quality clicks, advertisers may be willing to pay more for every click, Ms. Wolk said.
Google may be cleaning out poor performing sites from its advertising network so it can market the network more effectively to brand advertisers after its acquisition of DoubleClick, which is being reviewed by regulators in Europe, Ms. Wolk said.
“Google has had this history of making major changes to the platform that have had terrific impact on monetization,” Ms. Wolk said. “Given the track record, we will give them the benefit of the doubt.”
