Research – Watching Video Online

Over the last six months I have been watching more video online, especially TV episodes which have been shown in the US but which we are waiting to air in the UK. Comscore has just issued latest research into how many Americans are watching video online.

Here are some of the insights into video watching online

• U.S. Internet users viewed 16.8 billion online videos during April, up 16%

• Google Sites once again ranked as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share),+ 15%
• YouTube.com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).
• Nearly 152 million U.S. Internet users watched an average of 111 videos per viewer in April.
• 78.6 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 385 minutes of video, or 6.4 hours.
• 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).
• 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
• Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video.
• The duration of the average online video was 3.5 minutes.

Interestingly what I have found is the power of finding people who share the same interests as me – You Tube makes recomendations based on what I watch and I have connected with over a dozen people due to our shared interests.