Results of Business and Blogging Reader Survey

A while ago I asked you, our readers, to respond to a short survey to find out more about your blog reading habits.  I’ve now tabulated the results and would like to share them with you. 

I received 9 responses to the survey. The original scholarly research that prompted this survey was only done on 15 respondents so I think this was a pretty good result for a less formal analysis.

Of the 9 respondents, 6 were female.  Three were in their 20’s, 1 in their 30’s, 2 in their 40’s, 2 in their 60’s and 1 declined to give an age. They all read blogs daily and are bloggers themselves.

Most read between 3 and 15 blogs daily, although several had over 100 blogs in their readers that they monitored.

89% said that they felt a personal connection with one or more of the bloggers that they read, and that they consciously look for a blog when researching a business’ website.

100% said they would be more likely to buy from a business with a blog, all other factors being equal.

And 100% said that there was at least one blogger who they trusted for advice.

When asked what made them keep coming back to a particular blog, the most common response was content: with interesting, relevant, and fresh being most important, and a few respondents who also appreciated humor and a sense of the blogger’s personality.

When asked what prompted them to comment on a post, most cited a feeling that they had something to say and could add something of value to the conversation, whether it was their own opinion, their experience or a different point of view.   

To me, the most significant point for business bloggers to take from these results is to remember that they represent your customers, many of whom are bloggers.  More and more, customers are reading blogs – to get to know you, and to get to know your current customers.

Remember: 100% said that all things being equal they would prefer to do business with a business that blogs – because they get a better sense of who you are as a person, and develop a real connection to you……before they ever walk through your door or put an item in their shopping cart.  

And now, I’d like to thank the readers who responded to our survey:

Ren Garcia , Jean Murray , Breanne Potter , Miranda, Wisequeen, Josh Solar, Laura Spencer , Gavin Heaton, and Linnette  

They are all great bloggers with interesting content and engaging personalities – I’ve added them to my regular blog reading and when you check out their unique blogs – I bet you will too!!