Revver Ads Command Up to $35 CPM

November 22, 2007 by Mike Abundo  
Filed under Computers

When done right, online video advertising strikes a powerful balance between engagement and unobtrusiveness — a balance that commands a premium price. While YouTube ads pull in a respectable $20 CPM, revenue-sharing pioneer Revver pulls in up to $35 CPM. No wonder they can afford to share revenue with both creators and embedders — a million dollars of it in their first year alone.

Expect the numbers to get even higher as online video advertising grows at an explosive pace.

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  1. [...] has been reported as giving large payouts they were giving to Internet TV producers. Revver even payed out $1,000,000 in their their first [...]



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