Rising Dollar Sends Canucks Online

It turns out the rising value of the Canadian dollar is not only encouraging Canadians to drive across the border to do some shopping but get online to purchase products from U.S. retailers. With far more retailers doing business on the Web, buying products and service from U.S. retailers has suddenly become more affordable to Canadians, who have had to deal with a lower currency, high shipping costs and duty at the border.

According to a story in the New York Times, L. L. Bean, Crate & Barrel and Brookstone have all posted large increases in sales to Canada in the last few months. L. L. Bean said double-digit growth had prompted the company to boost marketing efforts aimed at Canada and to begin advertising here.