Comments on: Sacrifice is necessary for social media success http://www.everyjoe.com/articles/sacrifice-is-necessary-for-social-media-success/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Fri, 04 Dec 2009 07:21:00 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: How To Delete Friends And Alienate People « how good you want to be http://www.everyjoe.com/articles/sacrifice-is-necessary-for-social-media-success/comment-page-1/#comment-321333 How To Delete Friends And Alienate People « how good you want to be Mon, 02 Feb 2009 10:04:01 +0000 http://www.brandcurve.com/?p=1310#comment-321333 [...] can see a lot more alienation… spam emails (and not just from marketers), the success of the Whopper Sacrifice campaign, subsequent deletions…oh, and [...] [...] can see a lot more alienation… spam emails (and not just from marketers), the success of the Whopper Sacrifice campaign, subsequent deletions…oh, and [...]

]]> By: Tomas Nihlén http://www.everyjoe.com/articles/sacrifice-is-necessary-for-social-media-success/comment-page-1/#comment-321611 Tomas Nihlén Tue, 13 Jan 2009 12:14:33 +0000 http://www.brandcurve.com/?p=1310#comment-321611 For me BK is digging their own grave with their new marketing scheme. I will personally never eat at a BK again in my life, mind you I wasn't a frequent guest even before.. They are trying to be innovative by going to the dark side. Whopper Virgins was showing a condescending, and you might even call it imperialistic, side of BK. And if that wasn't bad enough they are now dipping their toes into the pond of cyber bullying. I know upsetting people is a part of their marketing agenda, but alienating shouldn't be a part of a smart marketing strategy if you ask me. For me BK is digging their own grave with their new marketing scheme. I will personally never eat at a BK again in my life, mind you I wasn’t a frequent guest even before..

They are trying to be innovative by going to the dark side. Whopper Virgins was showing a condescending, and you might even call it imperialistic, side of BK. And if that wasn’t bad enough they are now dipping their toes into the pond of cyber bullying.

I know upsetting people is a part of their marketing agenda, but alienating shouldn’t be a part of a smart marketing strategy if you ask me.

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