Samsung How We Met

Creativity Online have a look at how the above video was made, through drawing on the models and photographing it all through the camera on the Samsung G800 Phone.

It was in production for about three weeks and the animation bit took about four days. The bulk of it was shot on the male model so the girl only had to be there for a day. So he spent most of his time sitting in an apartment watching DVDs while they drew all over him. It was done pretty low budget because we wanted it to be like something someone could do in their own apartment. So the lighting was done by desk lamps and that sort of thing. We just figured, if we want it to look like this, let’s just do it like this.

Good creativity driven from an understanding of the audience (in this YouTube viewers) often finds its way out of the mass.