Samsung Soul Dragon Tour

In May, I wrote about the Samsung Soul Optical illusion video and the gorgeous site that went with it.

Apparently, commenters on the original video fell in love with the dragon and asked to see more of it. So they loaded it up on the back of a truck and went on tour. It looked like it got a lot of looks.

Doing this, reacting to requests, demonstrates a key part of doing any kind of advertising or marketing when you put things out deliberately to be commented on in the social media space. You have little control over what will take off, what will be loved, so you can’t entirely plan what how you will respond. So make sure there’s some funding left over to react and respond to your customers to extend and enhance what you are doing.