Saturday Soapbox: Does this ‘touch your heart’?

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1. Lani Rosales says:

   January 10, 2009 at 10:45 am

   Looks like another generic “Sandals” commercial to me. It’s beautiful and Taiwan is appealing but to repair the current ad, I’d simply change the message to appeal to Taiwan *exciting* the heart so the music and images can remain vibrant and upbeat. Starving kids in Rwanda and weddings touch my heart, not sexy Taiwan vacations.

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1. taiwanupdates » Taiwan, “Touch your heart”? Brandcurve doesn’t feel it. says:

   January 10, 2009 at 11:35 am

   [...] Brandcurve doesn’t feel the commercial, “Taiwan Touch your Heart”, and instead says that it felt prodded.  Personally I feel like my heart hasn’t been touched, more like it’s been prodded. It’s classic show and tell, with pretty scenery and some food that looks okay, but it doesn’t make me feel much – unless you count laughing at the guy surrounded by puppets. [...]

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