http://www.everyjoe.com/articles/saturday-soapbox/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Fri, 04 Dec 2009 23:51:51 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/saturday-soapbox/comment-page-1/#comment-321866 taiwanupdates » Taiwan, “Touch your heart”? Brandcurve doesn’t feel it. Sat, 10 Jan 2009 18:35:25 +0000 http://www.brandcurve.com/?p=1293#comment-321866 [...] Brandcurve doesn’t feel the commercial, “Taiwan Touch your Heart”, and instead says that it felt prodded.  Personally I feel like my heart hasn’t been touched, more like it’s been prodded. It’s classic show and tell, with pretty scenery and some food that looks okay, but it doesn’t make me feel much - unless you count laughing at the guy surrounded by puppets. [...] [...] Brandcurve doesn’t feel the commercial, “Taiwan Touch your Heart”, and instead says that it felt prodded.  Personally I feel like my heart hasn’t been touched, more like it’s been prodded. It’s classic show and tell, with pretty scenery and some food that looks okay, but it doesn’t make me feel much – unless you count laughing at the guy surrounded by puppets. [...]

]]> http://www.everyjoe.com/articles/saturday-soapbox/comment-page-1/#comment-321867 Lani Rosales Sat, 10 Jan 2009 17:45:59 +0000 http://www.brandcurve.com/?p=1293#comment-321867 Looks like another generic "Sandals" commercial to me. It's beautiful and Taiwan is appealing but to repair the current ad, I'd simply change the message to appeal to Taiwan *exciting* the heart so the music and images can remain vibrant and upbeat. Starving kids in Rwanda and weddings touch my heart, not sexy Taiwan vacations. Looks like another generic “Sandals” commercial to me. It’s beautiful and Taiwan is appealing but to repair the current ad, I’d simply change the message to appeal to Taiwan *exciting* the heart so the music and images can remain vibrant and upbeat. Starving kids in Rwanda and weddings touch my heart, not sexy Taiwan vacations.

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