SBS International to Host PGA Opener
May 7, 2009 by Sandy Mitchell
Filed under Golf
These economic times have been challenging for everyone, including the PGA Tour. The longtime title sponsor of the PGA Tour opener at Kapalua on the Hawaiian Island of Maui, Mercedes Benz, ended their 10-year relationship with the Tour earlier this year and the Tour was scrambling to find a replacement.
No longer. South Korea-based SBS International has signed a ten-year agreement with the PGA Tour to sponsor the Kapalua event. In addition, Seoul Broadcasting System also extended by seven years its exclusive agreement to show PGA Tour events in Korea.
All of the Tour news is not cheery, however. The tour has lost sponsors in Phoenix, Milwaukee, and Florida.
(photo credit: Newscom)
