SCEA calls the PSP a “Gateway Drug” To Consoles

One nice thing about living in Canada is that nobody really uses ridiculous buzz words like “gateway drug.” That leaves me to wonder how Sony intends to market the PSP over here, since SCEA’s Senior Marketing Manager, John Koller, used up his A-list comparisons for the US market.

I always got the impression that North American audiences adopted handheld gaming as a secondary form of entertainment—and that console ownership led to handheld ownership, not vice-versa. Granted, the times are a-changing, but comparing your handheld to drugs might not be the best way to spread awareness.

(Or if you must use the drug metaphor, go for broke and consider: “The PSP is better than horse crack,” or, “better than heroin-fueled sex with Kool-Aid spokeswomen from A&P.”)